My parents always told me that to revise or concentrate on my homework I needed to work in complete silence – no music…. Silence apparently provided the perfect learning environment.
However, these days it’s quite common to see busy coffee shops full of people on laptops and conducting business meetings.
It seems the coffee shop has become a virtual second office to many. Interesting to note that recent research has demonstrated that settings such as coffee shops contain the right level of ambient noise to trigger our minds to think more creatively.
A paper published late last year in the Journal of Consumer Research, argues that the ideal work environment for creative projects should contain a little bit of background noise. So much so that you can even download the perfect coffee shop ‘hum’ to listen to at home –